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Google-Ads-Video Well Prep | Google-Ads-Video Pdf Pass Leader

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Google Google-Ads-Video Exam Syllabus Topics:

Topic
Details

Topic 1

Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.

Topic 2

Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.

Topic 3

Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.

Topic 4

Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.

Topic 5

Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.

Topic 6

Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.

Topic 7

Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.

Topic 8

Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.

Topic 9

Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.

Topic 10

Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.

Topic 11

Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.

Topic 12

Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.

Topic 13

Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.

Topic 14

Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.

Topic 15

How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.

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Google Ads Video Professional Assessment Exam Sample Questions (Q19-Q24):

NEW QUESTION # 19
What audience strategy should the account manager at a boat company use when creating their first Google Video campaign to reach people who are already interested in purchasing a boat?

A. Life Events
B. Affinity Audiences
C. In-Market
D. Demographics and Detailed Demographics

Answer: C

Explanation:
A: In-Market:
In-Market audiences target users who are actively researching and considering purchasing products or services within a specific category.
This is ideal for reaching people who are already interested in buying a boat.
The other options are useful for broader targeting but don't capture purchase intent as directly.

NEW QUESTION # 20
A Google Video campaign with "brand awareness and reach" selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How does that benefit the campaign?

A. By acquiring as many clicks as possible according to the daily budget that's been set.
B. By analyzing historical feedback and making adjustments to bids based on performance signals.
C. By creating as many impressions as possible in line with the tCPM.
D. By optimizing bids to put the campaign's message in front of as many relevant people as possible.

Answer: D

Explanation:
A: By optimizing bids to put the campaign's message in front of as many relevant people as possible.
Target CPM (tCPM) bidding optimizes bids to maximize reach within the target cost per thousand impressions.
This ensures the campaign reaches a broad audience relevant to the brand awareness goal.
Options B, C, and D describe other bidding strategies or benefits.

NEW QUESTION # 21
Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. What bidding solution should you use?

A. You should use Maximize Conversions bidding
B. You should use cost-per-view bidding
C. You should use cost-per-click bidding
D. You should use cost-per-action bidding

Answer: B

Explanation:
B: You should use cost-per-view bidding.
Cost-per-view (CPV) bidding allows you to pay only when a user watches your video ad for a certain duration (e.g., 30 seconds) or interacts with it.
This is ideal for consideration campaigns where engagement is key.
The other bidding strategies are not designed for paying only for video views.

NEW QUESTION # 22
What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?

A. Custom Audiences
B. Life Events
C. Affinity Audiences
D. Customer Match

Answer: A

Explanation:
A: Custom Audiences:
Custom Audiences allow you to target users based on their specific interests and search activity.
This is ideal for reaching advanced musicians by targeting relevant keywords and websites.
The other options are broader targeting solutions.

NEW QUESTION # 23
If you want to run a Video action campaign that reaches customers who already searched for specific keywords on Google Search, which audience solution should you use?

A. Custom Audiences
B. In-Market Audiences
C. Customer Match
D. Demographics and Detailed Demographics

Answer: A

Explanation:
A: Custom Audiences:
Custom Audiences allow you to target users based on their past search activity on Google.
This is perfect for reaching customers who have already shown interest in specific keywords.
In-Market audiences target broad purchase intent, not specific search terms.

NEW QUESTION # 24
......

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